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Introducing...
automated Website Quality Audit (WQA) software aka "Swiss Army Knife"
Data sources for WQA
Output from WQA
Formatted to review automated “Action” recommendations and dig deep into the data.
formatted to view large data sets in easy to read charts and tables. Also reports on progress over time.
Wait…this is automated?
This alone saves you hours of Spreadsheet work. No need to write crazy formulas, VLOOKUPS, pivot tables…the data comes out of BigQuery completely ready to review.
Organized. Formatted. Everything you need to make an informed SEO decision about every page on your website.
The models are trained to read pages to determine “category” (blog post, product page, etc). This is so impactful because it allows you to analyze sections of your website (i.e. blog posts only) so you’re comparing “apples to apples” (as opposed to comparing performance of a blog post vs contact page).
This is especially important for large, enterprise sites who have a ton of data to sift through. You can easily break up your analysis by page category to save you time.
The main output from the WQA is knowing what to do with every page on your site from an SEO point of view. This serves as the perfect roadmap for any SEO campaign, as you know exactly how you’re going to optimize the entire site.
Before pushing to BigQuery, we used to run the WQA by hand. We’d inspect each URL and assign an “Action” to take (i.e. 301 redirect, merge content, target with links, etc).
This took too long.
So we trained BigQuery to understand “if” statements to automatically generate Actions.
For example…
- If a page is 404 but has external links…Action = 301 redirect to appropriate page
- If a page is 404 but has external links and internal links…Action = 301 redirect to appropriate page, remove internal links
We literally wrote hundreds of these and we continuously add more every time we run a WQA for clients.
break these Actions down into 4 categories for simple analysis:
- Technical Actions
- On page Actions
- Off page Actions
- Site architecture Actions
You can review these in Sheets, or neatly organized on page 5 of the Data Studio report.
The WQA can be refreshed daily, weekly, yearly…on whatever you’d like.
For clients, we set them up to run monthly. Each month the WQA refreshes to find new issues, but also report on the progress of past ones.
It’s a simple, cost effective way to monitor SEO changes and progress over a campaign.