IMO Health
SEO Delivered Leads Magically in Place of Trade Shows
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Organic Keywords Up YoY
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Organic Ranking Keywords
Ranking #1 for "snomed code"
"Over the years, I've worked with at least six SEO companies, and Rankdoo is by far the best. Month after month, the collaborative plan we devised with them has demonstrated continuous gains."
Marketing Director - Steve Barth
The Challenges
The Rankdoo Approach
Targeting Conversion-Oriented Keywords
We wanted to make sure we were getting the most out of IMO Health's resources for the campaign. So, after conducting a conversion analysis, we carefully designed keyword themes that corresponded to their highest-converting pages, with the goal of maximizing their return on investment with us.
Keeping Value Proposition in Mind
We enhanced IMO Health's core product pages and value proposition with SEO content and built up their blog to rank for topics related to their specialized offering because they operate in a niche within an industry with stiff competition for broad keywords. We'd be more likely to send qualified search traffic to their site if we could drill down on long-tail keywords.
The Outcome
The outcomes of clever keyword research and SEO content development efforts have been impressive. The traffic from target keyword searches has increased by 1228 percent in the first year of our relationship with IMO Health.
IMO Health's dedication to putting our strategic advice into action is paying off, as organic site traffic continues to rise rapidly with no indications of slowing.The value of traffic demonstrates the return on investment.
IMO Health's blog's SEO success has relied heavily on the creation of high-authority, topically relevant content. The graph below shows how the traffic value for their ranking keywords has improved considerably after we started working together. The ROI of their SEO efforts is determined solely by the following figure: