IMO Health

SEO Delivered Leads Magically in Place of Trade Shows


Organic Keywords Up YoY


Organic Ranking Keywords
Ranking #1 for "snomed code"

"Over the years, I've worked with at least six SEO companies, and Rankdoo is by far the best. Month after month, the collaborative plan we devised with them has demonstrated continuous gains."

Marketing Director - Steve Barth

The Challenges
IMO Health was a brand-new company with a newly launched website, ambitious revenue targets, and a long list of trade show cancellations due to the COVID-19 pandemic. They understood they'd need experienced SEO support to raise brand awareness and create a highly productive inbound lead channel after their primary lead generation route vanished overnight. Fortunately, their recently hired Marketing Director had previously worked with Rankdoo and knew he could trust us to achieve results.
The Rankdoo Approach
Operating in a specialized industry with a one-person marketing team and a restricted budget makes ranking for keywords that drive qualified leads difficult (yet vital). But, with such a one-of-a-kind product, how could IMO Health raise brand awareness and convert visitors?
Targeting Conversion-Oriented Keywords

We wanted to make sure we were getting the most out of IMO Health's resources for the campaign. So, after conducting a conversion analysis, we carefully designed keyword themes that corresponded to their highest-converting pages, with the goal of maximizing their return on investment with us.

Keeping Value Proposition in Mind

We enhanced IMO Health's core product pages and value proposition with SEO content and built up their blog to rank for topics related to their specialized offering because they operate in a niche within an industry with stiff competition for broad keywords. We'd be more likely to send qualified search traffic to their site if we could drill down on long-tail keywords.

The Outcome
IMO Health's core pages rocketed up the ranks, usurping the top positions sites that had long been trusted resources for information about "medical risk adjustment," as a result of Rankdoo's unique approach of producing SEO content to seed informational pages. Creating brand recognition and drawing prospects in a highly regulated environment required establishing their authority as a reputable presence in the medical data market.
3843 SERP Keywords starting from 0
233K impressions and 18K campaign clicks

The outcomes of clever keyword research and SEO content development efforts have been impressive. The traffic from target keyword searches has increased by 1228 percent in the first year of our relationship with IMO Health.
IMO Health's dedication to putting our strategic advice into action is paying off, as organic site traffic continues to rise rapidly with no indications of slowing.The value of traffic demonstrates the return on investment. IMO Health's blog's SEO success has relied heavily on the creation of high-authority, topically relevant content. The graph below shows how the traffic value for their ranking keywords has improved considerably after we started working together. The ROI of their SEO efforts is determined solely by the following figure:

Our Remarks
IMO Health has meticulously implemented all of our strategic recommendations from the beginning of our partnership. Their rapid rise to prominence and increased revenue are direct results of their SEO efforts. We can't wait to see what they do next after such a successful first year. We're very excited to be a part of it!

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